“Pronouns matter”: Bank’s attempt to virtue signal backfires

A subsidiary of a £886 billion net worth bank attempted to virtue signal by proclaiming “pronouns matter” alongside an image of an employee wearing a “she/her/hers” tag, but the stunt massively backfired on Twitter.

(Article by Paul Joseph Watson republished from NewsWars.com)

“Pronouns matter. #ItsAPeopleThing,” tweeted Halifax Bank, which is owned by Lloyds Banking Group, one of the UK’s largest financial services organizations.

Pronouns matter. #ItsAPeopleThingpic.twitter.com/vj9UdlBnLy

— Halifax (@HalifaxBank) June 28, 2022

The topic immediately began trending on Twitter, with the vast majority of responses not displaying much sympathy towards the bank.

“What if a Halifax employee doesn’t want to put pronouns on their lapel, perhaps because they reject the cult of gender ideology?” asked Simon Edge. “Will they be disadvantaged in any way? Barred from promotion? Fired?”

What if a Halifax employee doesn’t want to put pronouns on their lapel, perhaps because they reject the cult of gender ideology? Will they be disadvantaged in any way? Barred from promotion? Fired?

— Simon Edge (@simonjedge) June 28, 2022

His response garnered almost 4,000 likes.

Edge linked to a video of a man who said he made the “biggest mistake of his life” by having his genitals removed to become transgender.

“How are you so certain that removing your genitals … will solve your issues, those issues are going to wait for you when you wake up from surgery.”

Ritchie Herron is suing the NHS after transitioning, he claims was fast-tracked into making ‘the biggest mistake of his life’. pic.twitter.com/8ZZk240M5U

— Times Radio (@TimesRadio) June 28, 2022

“Are your staff able to opt out of this? Or do you sack them if they refuse?” asked Sarah Phillimore.

are your staff able to opt out of this? Or do you sack them if they refuse?

— Sarah Phillimore (@SVPhillimore) June 28, 2022

“Why just pronouns? Why not display your sexuality on there? Your favorite food? Your hometown?” said Eva Kurilova.

Why just pronouns? Why not display your sexuality on there? Your favorite food? Your hometown?

— Eva Kurilova (@eva_kurilova) June 28, 2022

Another respondent attacked the bank’s woke credentials, pointing out they pay women 33.5 per cent less than men.

This you? pic.twitter.com/53IdR7fi3n

— (((Fat Man In An Overcoat))) (@FatsOvercoat) June 28, 2022

“They said *pronouns* matter. They never said women did,” responded another user.

They said *pronouns* matter.

They never said women did.

— Sheena ???????? (@S_h_e_e_n_a_) June 28, 2022

“Super glad my tax helped prop you up in 2008 so you could vomit a rainbow in my face today,” remarked another in reference to Halifax being bailed out by the government.

Super glad my tax helped prop you up in 2008 so you could vomit a rainbow in my face today.

— Burnside (@BurnsideNotTosh) June 29, 2022

“Reality matters more. I can guarantee that the majority of your customers are bored rigid with this and wish it would go away,” commented another respondent.

Reality matters more. I can guarantee that the majority of your customers are bored rigid with this and wish it would go away.

— MoltoVinos (@IncognitoMV) June 28, 2022

Despite such woke garbage continually proving to be incredibly unpopular with the general public, banks and transnational corporations just won’t stop doing it.

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